ABOUT US

Preserving and Protecting

We have been providing innovative, high-quality primary and secondary containment products and installation services to our clients throughout the U.S. for more than 20 years.

At AssetGuard, our mission is to deliver best-in-class products and installation services that exceed industry standards. We’re committed to quality, safety, and customer satisfaction at every step. When you work with us, you can count on a trusted, reliable, and hassle-free experience.

Our vision:

SafeGuard Assets, Conserve Resources, and Secure Tomorrow.

2003

BBL Falcon is Founded

Founded to provide dependable, field-ready secondary containment solutions for oil and gas operations.

2011

Expansion & Innovation

Product development and manufacturing capabilities grew, including liners, containment bases, and more efficient production methods.

2017

AssetGuard is Introduced

The AssetGuard name reflected the company's expansion beyond its original oilfield containment products into solutions serving additional applications and industries.

Current

AssetGuard Today

A people-driven company providing an expanding family of secondary containment products, custom solutions, and installation expertise across the United States.

Rich Thurston

President & CEO

Rich spearheads the company’s mission to provide innovative environmental protection solutions. With a background in engineering and extensive experience in the manufacturing sector, Rich has played a pivotal role in transforming AssetGuard into a leader in products and secondary containment systems. Under his leadership, the company has expanded its product offerings and streamlined production processes, resulting in the successful installation of over 45 million square feet of containment liner across the United States. Known for his strategic vision and commitment to sustainability, Rich is dedicated to advancing AssetGuard’s capabilities and ensuring its long-term growth in both oilfield and non-oilfield markets.

Richard Davis

Vice President of Operations

Richard oversees the company’s field service operations and operational excellence across the company. With a robust background in operations management and a passion for efficiency, Richard has been instrumental in optimizing operational workflows and enhancing service, quality, and delivery. Richard is committed to fostering a culture of continuous improvement and innovation, ensuring that AssetGuard and Falcon Technologies maintain their collective reputation for excellence in providing polyurea-based secondary containment solutions. His leadership is pivotal in supporting the company’s growth and operational success in both oilfield and non-oilfield sectors.

Nick La Mar

Director of Sales and Marketing

Nick leads AssetGuard’s sales and marketing initiatives with a strong foundation in Health, Safety, and Environmental (HSE) sales and consulting. With a proven track record in the industrial manufacturing and oil and gas sectors, Nick brings deep expertise in environmental compliance, operational efficiency, and client-focused solutions. His background includes guiding organizations through complex regulatory landscapes and delivering strategies that support both sustainability and performance. Known for his consultative approach and results-driven mindset, Nick plays a key role in expanding AssetGuard’s market presence and strengthening customer relationships across both oilfield and non-oilfield industries.